How Elevien Can Popularise Gymnastics by Increasing Audiences 100 Times

Gymnastics, like many other “small” sports, faces the issue of lack of money. This is a result of the fact that too few people follow and watch the competitions, which leaves no room for sponsors and monetisation of the competitions as such. And visibility is crucial for sponsors. In this blog, learn how Elevien can popularise gymnastics by increasing audiences 100 times.
December 15, 2022
how Elevien can popularise gymnastics by increasing audiences 100 times

Elevien opened up space for solving one of the fundamental problems in gymnastics (and sports in general).

Gymnastics, like many other “small” sports, faces the issue of lack of money. This is a result of the fact that too few people follow and watch the competitions, which leaves no room for sponsors and monetisation of the competitions as such. And visibility is crucial for sponsors.

Visibility = money = better conditions = development of the sport.

The average competition looks like this: around 150-300 gymnasts of various age groups travel to another city or country for a competition, most often with their coaches and some of the parents. The competition often lasts several days and in the vast majority of cases, the spectators are actually the same group of athletes and coaches who came to participate, with a few enthusiasts who come watch the competition for a day. 

At the same time, there are thousands of people who would give anything to be able to watch the competition – parents, club co-members and followers from gymnasts’ cities and countries.

Is this possible to achieve today?

At the moment, the only way to watch a competition remotely is to sometimes follow live results on a link, which is often inaccessible and in most cases non-existent. In some cases, there are real-time streams from the gym that last the whole day, where no one knows at what time anyone will perform, where to see the results, etc. The statistics of the views of such videos best prove that they are unsuccessful attempts to broadcast the competition.

What should the competition look like?

Each competition should be accessible to everyone on their mobile phone, wherever you are. When a competition is held, you want to be able to see every video of every routine of each competitor with one simple tap on the mobile phone, receive notifications about the results and have scores alongside the videos.

Think of it as Instagram, where videos, scores and positions on the result lists appear as soon as they happen. Imagine being able to watch the routines of only those gymnasts you follow, or only of the best in the category. Imagine that you could have that for every competition, from club to national to intercontinental and to the biggest ones in the world.

Let’s just remember how impossible it was to watch the World Gymnastics Championships 2022 in Liverpool recently. Even the gymnastics community didn’t have a chance, let alone everyone else, except some lucky ones that got partial TV rights.

Last weekend at the international competition in Novi Sad, a revolution in watching the competition via mobile phone took place.

At the memorial tournament “Laza Krstic i Marica Dzelatovic”, almost 300 competitors from 17 countries were also the spectators in the gym, alongside their coaches and some parents.

At the same time, it was possible to watch the competition via the Elevien platform (mobile application), which enabled parents and relatives, as well as fellow athletes from participating countries, and everyone else in the world to watch the competition in a better way than ever before.

Gymnastic performances available to watch at any time, from anywhere in the world.

The number of spectators who watched the competition in Elevien app from all over the world, including the countries where the athletes are from, was 10 times more than the number of live audience there had ever been in the gym.

The possibility of watching any time, watching only certain gymnasts, and seeing live scores along with video recordings of their performances, generated over 2 views of the competition per viewer (which is more than the length of one football match).

In order to make this possible, the organiser connected the existing judging processes and the existing scoring system with Elevien.

They needed nothing more than a mobile application which enables anyone to organise, record competitions, publish videos, judge, and monitor live scoring.

This is how Elevien can popularise gymnastics.

Elevien has the vision to provide every competition organiser with the possibility of broadcasting the competition to every parent, club, and fan of gymnastics and increase the audience of the competition by hundreds of times.

Whether it is a training competition between 5 gymnasts or a complex competition with hundreds of competitors, multiple disciplines, categories and rotations –  Elevien can support every competition type and size.

Elevien also enables online competitions from several gyms at the same time with judges scoring the video recordings of routines remotely.

Here’s a simple example: gymnasts are in 5 different gyms, some judges are there judging live from the gym, and some at home, in different countries. That whole competition can be organised easily in the Elevien application, which has already been tested and proven multiple times by different world-class coaches and judges.

Elevien is currently free to download and use.

If you are an organiser of a competition of any size, contact us and we will show you how you can have your competition supported in this format without having to change your existing way of organising the competition.

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